MacWorld: Price drop on Apple TV

Sadly Apple TV didn’t get much attention because most of us focused on the lovely iPhone. Steve Jobs is not planning to give up Apple TV as he said in the MacWorld that the new and improved Apple TV software will be available in about two weeks as a free update to existing Apple TV devices.
The entry-level 40GB model had its price dropped to $229, while the 160GB version now costs $329, a $70 price reduction for both.
It’s not an easy job being one of the first to bring digital download to the living room and Steve Jobs admitted it. It’s worth to try to do this because the entertainment market is a GOLD MINE. As Steve stated “Apple TV was designed to be an accessory for iTunes and your computer. It’s not what people wanted. We learned what people really wanted was movies, movies movies. And we weren’t delivering that. So we’re back with Apple TV, take two.”
Improvements:
Streaming is extremely quick. While users of Amazon’s Unbox know that streaming delays can be a pain and frustrated, ruining the experience of a spontaneous rental, Apple TV SD and HD clips were both ready to stream after between 5 to 10 seconds. Very impressive…
Remember to check out the Macworld: iTunes $3.99 movie rental per 24hr period!
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